Do you want to grow your business and capture a niche audience?
Do you want new customers who:
- Have higher than average disposable incomes.
- Are highly educated.
- Prefer to buy from companies that advertise directly to the their market.
- Are loyal.
- Tend to be trendsetters.
- Go out more.
- Buy more!
FUSE Magazine is a very popular high quality glossy Gay & Lesbian lifestyle publication.
FUSE Magazine, now in its third year, offers advertisers an exclusive link to the gay and lesbian community in Canberra and Sydney metro. Printed bi-monthly, each issue offers our readers a broad range of interesting and informative articles, features and photo spreads.
Our content covers everything from entertainment to politics, news, fashion and grooming, fitness and health, arts and travel, technology, motoring, reviews, pictorials and the social scene.
Fuse Magazine is distributed free to major shopping centers, theatres, nightclubs, bars, cafes, book and record stores, arts venues, education centres, libraries and selected businesses throughout Canberra and Sydney metropolitian areas.
> DID YOU KNOW: Gay men and lesbians on the whole are highly educated, prefer to buy from companies that advertise directly to the Gay and Lesbian market, are loyal consumers, have high disposable incomes and tend to be trendsetters and market leaders.
With a readership of over 10,000, FUSE Magazine can help you reach this market effectively!
STATISTICS ABOUT THE GAY AND LESBIAN CONSUMER
Gay men and lesbians on the whole are highly educated, prefer to buy from companies that advertise directly to the GLBTQ market, are loyal consumers, have high disposable incomes and tend to be trend setters.
Research shows 9 to 10% percent of urban populations identity as gay and lesbian.
Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers.
Gay and lesbian consumers prefer to purchase from companies / brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes, and are good to their own gay and lesbian employees.
Gay men and lesbians tend to be more focused on luxuries, leisure, entertainment and travel than their heterosexual counterparts.
Gay men spend up to a massive 600% more on luxury items than the average Australian male.
The median combined household income of gay and lesbian couples is around 60% higher than the average.
26% own or manage a business and a further 37% work as professionals or in management positions.
Gay men and lesbians are more likely to make online purchases for goods and services than their non-gay counterparts.
The GLBTQ population is more likely to book travel online (and spend up big) than their non-GLBTQ counterparts.
- 98% indicated that a destination’s gay friendly reputation influenced their decision to visit there.
- 65% identify themselves as having to have the “latest”.
- 68% upgrade to a product’s latest model.
- 77% believe in “indulging in themselves”.
- 57% prefer to buy “top of the line”.
- 59% buy themselves “whatever they want”.
RETURNED CUSTOMER LOYALTY
By advertising with FUSE Magazine, you’re showing the gay and lesbian community you support them. In return our readers will become very loyal to your company’s brands, products or services, giving you an important edge over your competitors.
FUSE MAGAZINE DEMOGRAPHICS
Most of our readers are aged between 25 and 45 years and have higher than average incomes. They tend to be mostly public servants or have management positions, and also include doctors, lawyers, politicians and business owners.
FUSE readers go out more, buy more, have more disposable income and are extremely loyal consumers.
FUSE readers age groups:
Under 18 > 3%
18 — 24 > 20%
25 — 34 > 40%
35 — 44 > 30%
45 — 54 > 5%
Over 55 > 2%
Marketers are discovering that gay and lesbian consumers are resilient and focused — one of the really bright spots in the economy. “In research we conducted last year, we saw that gay men in particular are less likely than others to cut back on their discretionary spending. Gay households often are healthy indicators of smart shopping and spending.” Bob Witeck CEO WiteckCombs Communications — A leading gay and lesbian marketing company.
ADVERTISING ON OUR HIGHLY POPULAR WEBSITE
The FUSE website not only allows national and international readers access to FUSE Magazine online, but is also a popular gay & lesbian news portal, entertainment guide and forum for the GLBTI community.
START GETTING NEW LOYAL CUSTOMERS!
FUSE is also available for national and international readers online — Click on FUSE Magazine below:
|
