A new study from global LGBT marketing agency Out Now has researched the extent to which gays and lesbians comprise Eurovision’s viewing audience in 19 countries around the world.
According to the report, the competition’s most ardent gay supporters hail from Ireland – where 24 percent of viewers identify as being gay or lesbian. That result is not that surprising given Ireland’s track record of Eurovision success, but past glory doesn’t always equate to gay interest.
For example, research shows that gays in Japan are more than twice as likely to watch the high camp extravaganza than gay people from five-time winner France.
Australia’s LGBT community has also taken Eurovision to heart – with 14 percent of the viewing audience being comprised of gays. That might account for the high number of Eurovision parties and screenings we’re seeing advertised in the gay hubs around the country.
“There have long been inferences that gays and lesbians share an affinity with the camp pastiche that is the Eurovision Song Contest,” said Out Now CEO Ian Johnson in a press release.
“We now know to what extent local gay and lesbian communities feel an affinity with Eurovision,” he continued.
“Interestingly, some countries not traditionally connected to Eurovision – such as Japan and Australia – have LGBT communities that are ardent supporters of this event.”