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Advertisers are seeking out possible markets that are less affected by economic lows still effecting the world economy and still have high disposable incomes and spare cash available. The gay and lesbian community fit that demographic.
"Marketers are discovering that LGBT consumers are resilient and focused online -- one of the bright spots in a weak economy," said Bob Witeck, CEO of Witeck-Combs Communications, a leading LGBT marketing company. "In research we conducted last year, we saw that gay men in particular are less likely than others to cut back on their discretionary spending. And while not more affluent than others, gay households often are healthy indicators of smart shopping and spending."
Gay Ad Network's recession-resistant audience boasts a high disposable income and tremendous purchasing power. Gay Ad Network reached more people with household income over $100,000 and more households without children.
New advertisers include Johnson & Johnson, Merck, Showtime, Florida Keys, Air New Zealand and MGM Mirage. Gay Ad Network is one of the first of the now 150+ networks created on Adify. Adify is the pioneer and leading provider of technology to power vertical networks, outsourced services to manage them, and expertise to guide customers to success.
About Gay Ad Network: Gay Ad Network (http://www.gayadnetwork.com) is the category leading gay media network, reaching over 4 million unique users per month. Gay Ad Network is a division of Family Powered Networks LLC, a privately held company that provides advertising and marketing services to lesbian, gay, bisexual, and transgender publishers and companies targeting the LGBT market.
About Adify: Adify Corporation (www.adify.com) is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.
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