FUSE would like to extend a special thanks to all our great aussieBum models: Tyler, Tal, Liam, Greg, Julien and JJ; Chad Wijayatilake from Form Haircutters; and Rod and Brendan from Alive Health & Fitness who all made the FUSE AUSSIEBUM BIRTHDAY FASHION SHOW possible. And of course not to forget our friends at aussieBum who supplied us with some really great gear for the show — thanks.

2010 is aussieBum’s birthday too — in fact it’s their ten year anniversary. Over the decade aussieBum has given us some of the best undies and apparel that a man could want, and a whole lot of hot guys modeling them for us, like this hotty in one of their classic undies in Aussie red brick. Lucky us!

To mark 2010 aussieBum have launched a new landmark range called ‘Journey’. This range is a sign that as a brand, aussieBum are now beginning a new phase in undie design. At a time when most fashion brands run out of ideas — aussieBum are only just beginning to find their feet.

For aussieBum, this year seems to be all about keeping it real. With innovative new products that are already taking the world by storm, whilst still maintaining the quality that resulted in the company winning the Australian exporter of the year award.

These super smooth undies are just like your favorite pair of jeans, the ones that go with you everywhere and compliment all your outfits. The ‘Journey’ range moulds to your body no matter what your build. It’s a comfortable and durable underwear, a companion for the road; with you wherever life may lead, no matter the ups and downs.

‘It is impossible to plan a range like this…’ says aussieBum founder Sean Ashby, ‘it just came to us on a trip through Northern Queensland, one of those exotic faraway places that are absolutely beautiful. We were actually going to shoot a completely different concept for this range, but the “journey” idea seemed to speak for itself — ‘one for the ride…’

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