Advertising with FUSE Magazine
Do you want to grow your business and capture a niche audience?
FUSE IS A POPULAR HIGH-QUALITY LIFESTYLE MAGAZINE
FUSE Magazine, now in its eighth year, offers advertisers an exclusive link to the gay and lesbian (LGBTIQ) community in Canberra and Sydney metro.
Printed quarterly, each issue offers our readers a broad range of interesting and informative articles, features and photo spreads. Our content covers everything from entertainment to politics, news, fashion and grooming, fitness and health, arts and travel, technology, motoring, reviews, pictorials and the social scene.
Fuse Magazine is distributed free to major shopping centres, theatres, nightclubs, bars, cafes, book and record stores, arts venues, education centres, libraries and selected businesses throughout Canberra and Sydney metropolitan areas.
FUSE Magazine has over 10,000 readers in print, plus our online readership of over 30,000 readers per issue.
ADVERTISING ON OUR HIGHLY POPULAR WEBSITE
The FUSE website not only allows national and international readers access to FUSE Magazine online, but is also a popular gay and lesbian (LGBTIQ) news portal, entertainment guide and forum for the GLBTI community.
FUSE MAGAZINE DEMOGRAPHICS
Most of our readers tend to be mostly public servants or have management positions, and also include doctors, lawyers, politicians and business owners. FUSE readers go out more, buy more, have more disposable income and are extremely loyal consumers.
FUSE READERS AVERAGE AGE GROUPS OVER NINE YEARS OF PUBLICISING
- 18 — 24 15%
- 25 — 34 17%
- 35 — 44 20%
- 45 — 54 25%
- Over 55 — 23%
- 18 — 24 33%
- 25 — 34 35%
- 35 — 44 20%
- 45 — 54 7%
- Over 55 — 4%
Do you want new customers who:
• Have higher than average disposable incomes.
• Prefer to buy from companies that advertise directly to their market.
• Are loyal and tend to be trendsetters.
• Go out more and buy more than most other demographics
STATISTICS ABOUT THE GAY AND LESBIAN CONSUMER
Gay men and lesbians, on the whole, are highly educated, prefer to buy from companies that advertise directly to the GLBTQ market, are loyal consumers, have high disposable incomes and tend to be trendsetters.
Research shows 9 to 10% percent of urban populations identify as gay and lesbian.
Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers.
Gay and lesbian consumers prefer to purchase from companies/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes, and are good to their own gay and lesbian employees.
Gay men and lesbians tend to be more focused on luxuries, leisure, entertainment and travel than their heterosexual counterparts.
Gay men spend up to a massive 600% more on luxury items than the average Australian male.
The median combined household income of gay and lesbian couples is around 60% higher than the average.
26% own or manage a business and a further 37% work as professionals or in management positions.
Gay men and lesbians are more likely to make online purchases for goods and services than their non-gay counterparts.
The GLBTI population is more likely to book travel online (and spend up big) than their non-GLBTI counterparts.
98% indicated that a destination’s gay-friendly reputation influenced their decision to visit there.
65% identify themselves as having to have the “latest”.
68% upgrade to a product’s latest model.
77% believe in “indulging in themselves”.
57% prefer to buy “top of the line”.
59% buy themselves “whatever they want”.
Marketers are discovering that gay and lesbian consumers are resilient and focused — one of the really bright spots in the economy. “In research we conducted last year, we saw that gay men in particular are less likely than others to cut back on their discretionary spending. Gay households often are healthy indicators of smart shopping and spending.” Bob Witeck CEO WiteckCombs Communications — A leading gay and lesbian marketing company.
RETURNED CUSTOMER LOYALTY
By advertising with FUSE Magazine, you’re showing the gay and lesbian community you support them. In return our readers will become very loyal to your company’s brands, products or services, giving you an important edge over your competitors.