Squealing Pig brings Mardi Gras home
Squealing Pig once again brings Mardi Gras home with a fabulous and delisious party pack made for the occasion! Squealing Pig’s new Squeal & Strut Party Pack is a neat little idea for anyone who wants the Mardi Gras energy without battling for a spot on the parade route.
The pack is designed to bring the colour, joy and momentum of the celebration into living rooms, balconies and backyards across Australia, which feels very on-brand for a festival that is as much about community as it is about spectacle.
What gives this launch a bit more lift is the brand’s ongoing Pride program. Squealing Pig says the pack sits alongside its wider commitment as the official wine partner of Mardi Gras since 2022, with year-round Pride partnerships and on-ground activations. This year’s limited-edition labels span Sauvignon Blanc, Rosé, Prosecco, Pinot Noir and Mid Strength Sauvignon Blanc, with nine designs co-developed with members of the Pride community.
“Not everyone can make it to Sydney, but everyone deserves to feel part of the celebration.” — Shehan Ananthakumar, Squealing Pig Global Marketing Manager.
Sydney Gay and Lesbian Mardi Gras CEO Jesse Matheson said extending the celebration beyond the parade helps the spirit of Mardi Gras travel further. And with around 200,000 spectators on the streets each year plus a broadcast that reached more than 1.8 million viewers worldwide last year, there is clearly room for the party to spill well beyond Oxford Street.
At $180 for a package said to be worth $340, the value proposition is obvious. For anyone hosting their own queer little soirée, this looks like a pretty easy way to keep the bubbles, the colour and the camp all flowing.
The Squeal & Strut Party Pack will be available to order from 2 February via the Squealing Pig online shop, with free shipping nationwide while stocks last.
Listen to the Squeal & Strut Playlist