When subcultures get co-opted for money
When subcultures get co-opted by capital and become a moneymaking bonanza.
When coronavirus restrictions threatened the famous American White Party, an annual circuit party held in Palm Springs, California, the organizer, Jeffrey Sanger, decided to move the festivities to Jalisco, Mexico. Gay partygoers from around the world descended on the small coastal state for the New Year’s Eve bash. Stars from Ru Paul’s Drag race made appearances, and even some doctors and nurses, fresh off their first COVID-19 vaccine doses, got in on the action.